Big Nate Launch

The launch of Big Nate was one of my first opportunities to take a lead role in the creative process from start to finish. The Nickelodeon original features the incomparable Ben Giroux as the voice of Nate and Dove Cameron as his sister, Ellen. I played a key role in producing the campaign, from conceptualizing promotional assets to seeing them through to completion, helping to drive anticipation and engagement across multiple platforms.